Be mindful of what you wish for


The world’s oldest man is currently 111 year old Sakari Momoi of Japan.

The oldest living woman is 116 year old Misao Okawa, also of Japan.

The country leads the world in longevity.

Two years ago, however, total sales of nappies for seniors outsold the total sale of nappies for babies.

Source: The Times, 22 August 2014.
Blueprint brief: 27th August 2014