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Beat That!

 

Tim Martin, who founded the nationwide pub chain JD Wetherspoon, is currently in dispute with global brewers Heineken over his company’s bid to sell cheaper-than-market-price beer in Ireland.

He is not a man to cross.

As a schoolboy in New Zealand he encountered a teetotal teacher who thought giving pupils a good beating installed character.

The teacher’s name, of course, was JD Wetherspoon.

Source: The Times, Philip Collins, 9 December 2014.
blueprint brief – 10th December 2014