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Booky-Wooky

 

Trust the bookmakers says Philip Hook of Sotheby’s, the international art auction house.

Before a version of Edvard Munch’s The Scream was to be sold in 2012, his experts agonised over its likely sale price. Their views ranged from $30m to $80m.

It sold for $119.9m, the highest price ever paid for a work of art in an auction.

Pre-sale, reflecting a deeply uncertain market, anyone could bet on the outcome at prices ranging up to $200m.

In the event the shortest odds offered by bookmakers were for a sale price of $125 million.

What odds are bookmakers offering on the Scottish Referendum vote in September this year?

blueprint brief – 29th January 2014
Source: Breakfast at Sotheby’s: An A-Z of the Art World by Philip Hook, Particular Books, 2013.