Heroic Drinker


It may be perceived by some today as the desperadoes’ refreshment of choice but Carlsberg Special Brew – 9 per cent alcohol by volume –was produced originally to celebrate Sir Winston Churchill’s visit to Copenhagen in 1950.

Sir Winston – who was buried 50 years ago this Saturday – favoured cognac over the many other alcoholic drinks he enjoyed and his Danish hosts sought to have their celebratory brew originally called V Ale (for Victory) – flavoured by notes of cognac.

Source: Wikipedia
blueprint brief – 28th January 2015