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Smoking Gun

 

Forty years ago, 45 per cent of British adults smoked: 52 per cent of men and 41 per cent of women.

Last year, 2013, this had fallen to 18.7 per cent – 21.1 per cent of men and 16.5 per cent of women.

Source: James Meikle, Guardian, 7 October 2014.
blueprint brief – 28th November 2014