A starting point for any business person considering entering an award submission is to look at what your competition is doing. Do your competitors display awards they have won? If so, which awards are they?
Some might say that all awards are equally worth winning, but in our experience, some are more worthwhile than others. Business awards made by well-respected organisations, chambers of commerce, professional bodies and, long-established business and trade publications have a great deal more clout than others. Primarily, that is because they are hard to win and the kudos that surrounds them is invaluable.
So the first answer to the question, “how do I know which business awards to enter?” is, focus on awards organised by proven, quality organisations and avoid unsolicited invitations to apply for an award from an obscure or unrecognised source.
There are, unfortunately, a number of these around: opportunist companies who are so “flexible” they will even invent an award category for your company to win. Why do they do this? The answer, simply, is money: from the cost of your award application submission, to the over-inflated price of a table at an “award ceremony”, the sole purpose of the process is to extract income from every participant. With this approach, the awards are clearly not worth entering, far less winning.
Some award winning businesses are disappointed when their success stories fail to make the pages and websites of influential newspapers and magazines. This is often because the awards have been conferred by a rival publication or, as noted above, the awarding body has limited credibility in the eyes of media decision-makers.
This should not daunt, however, ambitious business owners. Entering awards staged by credible bodies is always worthwhile. If you want to know more, get in touch.