Social media networks have evolved into an indispensable communications tool. Businesses need to know how to use them to their best advantage – and how to avoid the many pitfalls. We can advise on implementation and strategy. We manage also the weekly social media output for our customers across platforms including Twitter, Facebook and LinkedIn.
In the past, in-print news coverage, even in our foremost newspapers, would be, literally, wrapping someone’s fish and chips the following day. Now, in the internet era most news stories appear not only in the print edition, but also in that newspaper or magazine’s online edition.
This means your company’s online stories have longevity – they stick around – so that when, even months afterwards, someone resorts to Google in search of your business they will be presented with a range of stories that have appeared in various media outlets as well as on your website.
Searches extend now also to social media and, increasingly, people search for companies they want to know more about on social media even before they search Google.