We provide customers with advice on media opportunities, including sponsorship, advertorials, competitions or advertising slots. Close collaboration with the media enables us to negotiate competitive rates.
We provide customers with advice on media opportunities, including sponsorship, advertorials, competitions or advertising slots. Close collaboration with the media enables us to negotiate competitive rates.
The starting point is that businesses are more likely than not to buy goods and services from companies they have heard of. And, of course, that is the entire basis of advertising: the familiar is easier to choose than the unknown and, likely, much more convenient.
And, also yes, the Internet is a great tool for tracking down suppliers, but the decision-making process can often be random and the outcomes uncertain. Having a media profile, perhaps a presence on the Internet, a website, a Facebook profile or in Linked-In blogs is fundamental, but better still, having a defined profile on the Google accredited publications that represent the mainstream media, is fundamental.
Also desirable is an online profile which reflects a wide range of positive stories in local, trade and business media across the UK. This has always been an important way of telling potential customers that yours is a successful business whose achievements have attracted the interest of the media. This is deeply reassuring for potential customers. If a company is consistently seen to have a presence online as well as in print there is, it seems to us, an indiscernible alteration of perception amongst members of the target audience:
“If The Daily Blatt is publishing a story about these guys, it must surely acknowledge their presence, skill, expertise and can-do abilities? And if not, why not?”
Our rich, vibrant UK media, with still the best specialist publications, including the sadly no-longer-with-us Fruitbuyers Fortnightly – I never missed an issue – catering to the trade-savvy, is a genuine treasure trove for businesses which need to tell their stories of success to their peers. From time to time, they want to reach out and start some dialogue: “are you based in Scotland, well, we’re based in the south-west and we would like to see some representation of our products and services up there: we’ve never been able to afford a rep so far north, but perhaps you might to look at selling-in our stuff…we pay a decent commission.”
So, speak to us, we also provide our customers with advice on media opportunities, including sponsorship, advertorials, competitions or advertising slots…get in touch.
Registered in Scotland
ECJ Management Limited
VAT 3081 932 13
Company No. SC435904
Suite 2/3, 48 West George Street Glasgow G2 1BP, Scotland, United Kingdom
48 Charlotte Street, London W1T 2NS, England, United Kingdom