Hiring more investigative reporters, improving the quality of paper, an increase of regional community stories, daily colour comics and re-introducing business, car and food pages are the main reasons the Orange County Register has increased circulation by 5.3% against an industry backdrop of 0.2% decline.
It is a refreshing story in the world of print media as it continues to struggle against free content elsewhere on the web (see Huffington Post article dated 1/1/13 here). The new owner of the title, Aaron Kushner, has invested in the business rather than cut costs – an all too familiar sight in newspapers.